The 8 Best Hotel Sales Trainings to Grow Your Corporate Revenue in 2024
In the fast-paced and ever-evolving world of hotel sales, staying ahead of the curve is crucial. Whether you’re a seasoned hotel sales manager or new to the industry, effective training can make all the difference in achieving consistent success. With the right strategies and tools, you can elevate your sales performance, secure more bookings, and drive revenue growth. In this post, we’ll explore the nine best hotel sales training programs available today,
What Is a Hotel Sales Training Program?
A hotel sales training program can be a virtual or live course, seminar, or workshop that coaches them on improving their skill set, and validates their new education with a certificate, badge, or another type of credential. There are 2 types of sales trainings that are most common:
Half-day or full-day sessions: these often focus on narrow topics like cold calling or specific selling methods.
Multi-day online course: comprehensive hotel sales training programs which deep into every aspect of the sales process.
Why Invest in a Sales Training for your Hotel?
Sales training is crucial in today’s highly competitive business environment. Here are some of its main benefits:
Improved Sales Performance and Business Growth
HubSpot’s 2024 State of Sales Report highlights that nearly 20% of sales professionals consider improving sales training and career development opportunities as a top strategy for business growth. Hotel sales training programs equip your team with the techniques, skills, and habits they need to close more deals and become top performers.
Better Customer Relationships
Sales training and courses equips sales personnel with advanced interpersonal and communication skills, enabling them to better understand and meet customer needs. This leads to happier customers who feel listened to and valued, fostering trust and loyalty. This is crucial in order to ensure stable room night production of corporate customers. Moreover this enlarges the chances that these accounts also book other services and facilities such as meeting rooms, event spaces and restaurants.
Lower Sales Personnel Turnover
A lack of adequate training and coaching is a significant reason for leaving a job, according to 13% of salespeople. High turnover rates can be costly to your organization. Effective training equips your team with the tools and knowledge they need to succeed, keeping them motivated and confident.
Lower Costs of Selling Activities
Trained salespeople are more efficient. They can identify high-quality leads, close deals faster, and use fewer resources in the process. This translates to lower selling costs and increased profitability.
How to Choose the Right Hotel Sales Training Program
Selecting the right training program is crucial to achieving the desired outcomes. Here’s what to consider:
Focus on Comprehensive Learning
The hotel industry often hires directly out of universities, bringing in young, enthusiastic staff. However, these new hires typically have limited practical experience in sales, and with managers often stretched thin, there’s little time to train them thoroughly. It’s crucial that these team members understand the real ins and outs of the sales process, from prospecting to closing, and are familiar with best practices not just in hospitality, but across other industries as well. A half-day training session focused on a single aspect of sales simply might therefor be too limited.
Tailored to Your Audience
A training program should address the needs of your team, whether they are new hires needing foundational skills or experienced professionals. Customizable modules ensure that every participant gains relevant insights that can be directly applied to their role, leading to more effective and focused learning.
Format and Accessibility
Online courses offer flexibility, allowing learners to train at their own pace and on their own schedule, which is especially important in the hotel industry with its varying workloads and irregular hours. This format ensures that team members can fully engage with the material when they have the time and focus, enhancing the overall learning experience.
Proven ROI
A training program’s ROI is reflected in measurable improvements like higher conversion rates and increased revenue. Look for programs with proven results, supported by case studies or testimonials, and those offering post-training support to reinforce learning and ensure that new skills are effectively applied in the workplace.
The 8 Best Hotel Sales Training Programs for 2024
Now, let’s explore the top nine hotel sales training programs that can take your team’s performance to the next level.
1. Hotel Sales Mastery Course by Highest Season
Focus: Comprehensive hotel sales strategy, from outreach to closing deals.
Format: Online, 25+ hours of content, self-paced.
Audience: Sales managers, Sales directors, GM’s and commercial teams aiming to excel in hotel sales.
Length: Self-paced; access starting September 9, 2024.
Cost: €998 (launch promotion, original price €1,996).
Why It Stands Out: This top-rated course provides a deep dive into the entire sales process from outreach to closing using modern tools, making it perfect for those serious about mastering modern hotel sales techniques.
2. Jacaruso Accelerate eLearning
Focus: Increasing RevPAR through quick, interactive virtual training.
Format: Online subscription, self-paced with flexible learning.
Audience: Sales teams, hotel managers, hospitality professionals.
Length: Flexible; sessions range from 5 to 45 minutes.
Cost: $99 per user, per month.
Why It Stands Out: Jacaruso offers quick, practical training that fits into even the busiest schedules, with a focus on actionable insights to improve sales performance.
3. Certified Hotel Sales Leader (CHSL) by HSMAI
Focus: Certification for hotel sales leadership, emphasizing strategic and tactical expertise.
Format: Online study and certification exam.
Audience: Hotel sales leaders and professionals seeking recognition in sales leadership.
Length: Self-paced; complete at your own speed.
Cost: $500 for HSMAI members, $675 for non-members.
Why It Stands Out: The CHSL certification is a globally recognized credential that validates the expertise and leadership skills of hotel sales professionals.
4. Hybrid Hospitality Sales Training by Steinhart & Associates
Focus: Post-COVID sales strategies with a hybrid learning model.
Format: Hybrid—available both in-person and online.
Audience: Sales and catering teams, hospitality professionals.
Length: Multi-phase, customizable based on needs.
Cost: Contact provider for pricing.
Why It Stands Out: This hotel sales training provides flexibility with its hybrid approach, focusing on real-time application of post-COVID sales strategies in the hospitality industry.
5. IMPACT Selling® Hotel Professional Sales Training Program by The Brooks Group
Focus: Consultative sales approach for improving sales performance.
Format: In-person, instructor-led training.
Audience: Hotel Sales teams seeking a straightforward, buyer-focused sales process.
Length: 2-day sessions.
Cost: Contact provider for pricing.
Why It Stands Out: IMPACT Selling® offers a simple, yet powerful hotel sales training methodology that is easy to implement and designed to deliver measurable results.
6. Hotel Sales Training by Doug Kennedy
Focus: Proactive sales strategies and modern sales techniques.
Format: Hybrid—customizable in-house, regional, or virtual training.
Audience: Hotel sales teams looking to shift from inbound leads to proactive sales.
Length: Typically one or two-day programs, customizable.
Cost: Contact provider for pricing.
Why It Stands Out: This training emphasizes the adoption of proactive sales habits, using modern tools like CRM systems and personalized video emails to stand out in a competitive market.
7. Customized Hospitality Sales Training Programs by SalesInsights
Focus: Tailored hotel sales training for hospitality sales challenges.
Format: Fully customizable, available both onsite and remotely.
Audience: Sales teams in restaurants, resorts, and other hospitality sectors.
Length: Customized based on organizational needs.
Cost: Contact provider for pricing.
Why It Stands Out: This hotel sales training provides a fully personalized approach, ensuring that the training directly addresses the unique challenges faced by your sales team.
8. Sales Management Training by PBResults
Focus: Advanced hotel sales management techniques for B2B sales leaders.
Format: Customized, available both in-person and remotely.
Audience: Presidents, CEOs, VPs of Sales, General Managers, and sales team leaders.
Length: Tailored to meet specific organizational needs.
Cost: Contact provider for pricing.
Why It Stands Out: PBResults have created a hotel sales training focussed on transforming sales leaders into top performers with a customized approach that emphasizes motivation, leadership, and effective coaching.
Conclusion: Choosing the Right Hotel Sales Training Program for Your Team
Selecting the right hotel sales training program is crucial to enhancing your team’s performance and driving revenue growth in a competitive market. Whether you’re looking for a comprehensive course like the Hotel Sales Mastery Course, a flexible online option like Jacaruso Accelerate eLearning, or a specialized certification such as the Certified Hotel Sales Leader (CHSL), the right training can make all the difference.
Each program listed offers unique benefits tailored to different needs, from improving sales techniques and leadership skills to adapting to post-COVID challenges. By investing in high-quality sales training, you’re not only equipping your hotel sales team with the skills they need to succeed but also setting your business up for sustained growth and success.
Take the time to evaluate the options and choose a program that aligns with your goals and addresses your specific challenges. Whether you’re ready to elevate your team’s capabilities or seek recognition as a sales leader, these programs are designed to help you achieve outstanding results.
Ready to transform your hotel’s sales approach? Explore these top programs and take the first step towards becoming a leader in the hospitality sales industry.