The Hotel Sales Mastery Course is a 12-module online sales training.

It has been specifically designed for hotel sales managers who aspire to be the best in the industry, achieve rapid career growth, and consistently exceed their sales targets every month.

The course focuses on practical lessons and inspiring assignments helping you sign more clients than you ever.

Become better than 98%  

of the hotel sales managers

⭐️ ⭐️ ⭐️ ⭐️ ⭐️

Top Rated by Industry Experts

People really like the Hotel Sales Mastery Course,
these are some of their comments

  • Pascal Lesimanuaja Sales Director Zoku

    “This hotel sales course offers cutting-edge strategies and innovative techniques that are not only practical but also future-proof. The principles taught have led to immediate improvements in our corporate sales performance. Our sales team now has the knowledge to consistently exceed our revenue and sales goals."

    Sjoerd Vendriks - Commercial Director Zoku

  • "I can recommend the Highest Season sales course to any hotel sales team. Do want your team to become top-performers at hotel sales? Buy this hotels sales training - you won't regret it!"

    Gustav Borg - Senior Revenue Manager - GODO

  • "This course is a game-changer! It redefines hotel sales with innovative, guest-focused strategies that deliver unquestionable results. Perfect for anyone in the industry, this course transforms traditional approaches and takes your sales game to new heights. A must for anyone looking to beat the competition!"

    Dorottya Farkas - Sales Manager Zoku

  • “The hotel sales training and frameworks have been a game-changer for Havens. We’ve not only achieved continuous high occupancy rates but also secured consistent and substantial revenue growth. I can recommend Highest Season's sales course to any hotel looking to elevate their sales performance and achieve long-term success.”

    Benjamin Röber-Rathay - Director Business Development - Havens

What you’ll get

  • ✺

    Master modern sales techniques tailored specifically for the hotel industry

  • ✺

    Achieve a proven ROI, with customers seeing returns of 10x or more

  • ✺

    Enjoy peace of mind with our 30-Day 100% Risk-Free Satisfaction Guarantee

  • ✺

    Access the course 24/7 and start at your convenience, with full support to ensure you complete it

  • ✺

    Learn exclusive hotel sales strategies you won’t find anywhere else

  • ✺

    Dive into 25+ hours of engaging video hotel sales content and assignments designed to transform your sales skills

The Curriculum of the Hotel Sales Mastery Course

Module 1-5

  • Introduction

  • How hotel sales has evolved

  • What makes a great sales person

  • Essential skills in hotel sales

  • Analysing your local market. Do you know your bookers? Creating unique persona’s for your hotel

Module 6-8

  • The Bookers Journey™

  • The secret toolset to find the best customers

  • Writing the perfect outreach to customers, how to get your emails opened!

  • Leveraging AI & Linkedin in Hotel Sales

  • How to give a tour that converts, every time.

Module 9-12

  • Asking Challenging Questions and Closing the contract

  • How to get your corporate contracts to start producing

  • Up & Cross selling of customers

  • How to get your customers to make new intro’s

  • The Highest Season Flywheel for Hotel Sales

  • Welcome to the Hotel Sales Community

You’re a good fit for the course if

  • You want to become better than 98% of the industry

  • You’re hotel sales tactics need a refresh

  • You’re open to change and learning new methods and techniques

  • You’re willing to do unsexy work to get there

  • You know that “showing up every day” and patience is required to create something great.

  • You take action and don’t allow yourself to make excuses that keep you from moving forward.

You’re not a good fit if

  • You expect success with just buying a sales course

  • You’re not willing to do the unsexy work required to excel 

  • You want 1:1 live coaching for your hotel

  • You think buying a hotel sales course will immediately fix your problems without any work

  • You’re expecting the Hotel Sales Mastery course to be a quick sales hack to be successful

  • You’re not open to new ideas about how Hotel Sales works in 2024

Any questions or doubts? Feel free to schedule a slot with me directly, I’d be more than happy to talk through it together!

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The Hotel Sales Mastery Course - Launch Promotion
€998.00 €1,996.00

The Hotel Sales Mastery Course is a 12-module sales training program specifically designed for hotel sales managers who aspire to be the best in the industry, achieve rapid career growth, and consistently exceed their sales targets every month.

For team pricing & other payment methods - please contact us directly.

Access to the course is personal and non-transferable.

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Purchase

Hey there–

I’m David, the founder of Highest Season.

The hotel industry has changed. Corporate hotel sales were once predictable: by cold calling companies, organising Sales Blitzes and receiving inbound leads, hotels were able to reach stable occupancies.

But those days are over.

OTA’s took hold of the market. Corporates became more difficult to find and reach. Fever companies hired travel managers and sales blitz efficiency became lower than ever.

There are now more sales tools than ever before too. Hotel sales teams have access to social media. They have a lot more data. And yet, often due to a lack of both hotel sales training and experience - hotels see a low ROI on their sales teams.

So I decided, it’s time for a change.

I researched every strategy, method, and tech that actually works, separating the useful from the useless. I’ve interviewed high-performing hotel sales managers more times than I can count, shadowed the most successful sales teams, and worked closely with my partner Anouk, who applied cutting-edge Silicon Valley sales experience.

What did I learn?

There are no quick fixes, no hacks, no magic platforms. We’ve taken all the learnings and proven principles and turned them into a groundbreaking sales strategy.

The Hotel Sales Mastery Course is the result of 20+ years of commercial experience in hotels, serviced apartments, coworking spaces, consultancies, and SaaS tech unicorns. It’s designed to ensure your hotel sales managers, your commercial team, or you yourself become top performers. It doesn’t matter if you're new to hotel sales or if you have years of experience. This course will help you  become better than 98% of the hotel sales managers out there.

We can’t wait for you to join companies like Bob W, Limehome, Zoku, and IC Campus in drastically increasing your revenue, reducing your OTA share, and creating an optimal-performing sales team with Highest Season. And if implementing the lessons from our course doesn’t give you a strong ROI we’ll refund your money.

Let’s get started.

David Kijlstra

David@
highestseason.com

✺ Frequently asked questions ✺

  • Most hotel sales courses are typically a half-day or full-day training, often focusing on one topic like “How to cold call,” “How to ask questions,” or “The SPIN Selling Method.”

    While these can be helpful, they often act as a quick fix rather than providing a comprehensive foundation for long-term success.

    The Hotel Sales Mastery Course was created to teach sales managers the best strategies for achieving success in hotel sales. We cover the entire process, from outreach to closing, based on proven principles, modern techniques, and easy-to-use tools.

    This hotel sales training is the result of over 20 years of combined commercial experience in hotels, serviced apartments, coworking spaces, consultancies, and SaaS tech companies. It’s designed to ensure that your sales managers, your commercial team, or you yourself will become top performers.

  • With a commitment of 10 hours per week, you can complete the course in 8 weeks. We’ll guide you through the program, including providing a suggested schedule to keep you on track.

    We’re confident in the effectiveness of this course, which is why we offer a full refund if your team doesn’t achieve a 10X ROI after implementing our strategies.

  • The course is designed to be comprehensive and easy to follow. However, we’re always open to feedback and available to answer any questions you might have.

    For larger organisations, we offer dedicated packages that can be explored. Feel free to reach out here

  • Great to hear! Once you make you purchase the Hotel Sales Mastery Course, you’ll receive a welcome email with login details to our learning management system. The Hotel Sales Mastery Course will be fully accessible for 12 months.

    We’re also developing some exciting additions, including a community. Upon certification, you’ll be eligible to join and connect with peers, share insights, and network.

  • This course is designed for anyone working in a commercial sales role within the hotel industry who wants to increase their hotel’s corporate sales revenue, become a leader in the industry, and achieve rapid career success.

  • This hotel sales training will help you supercharge your learning, career, and hotel revenue.

    You’ll master modern sales techniques and principles that will set you apart from 98% of your peers, driving rapid career advancement and consistently exceeding sales targets.

  • You can start seeing results in just a few weeks.

    The course is designed to be immediately actionable. By following the course structure and completing the assignments, you should notice tangible improvements quickly.

    Like any skill, the more you practise and refine your approach, the more your results will compound over time.

    The course will guide you step-by-step to ensure you can apply the knowledge you’ve gained right away.

  • I’m David, the founder of Highest Season. My journey in hospitality began as a sales representative, driven by a passion to master the art of sales. Over the years, I climbed the ranks to become a Commercial Director, always focused on discovering and applying the most effective sales strategies. I rigorously tested different approaches, keeping what worked and discarding what didn’t. This dedication led my team to win the Best Sales Team award in the industry.

    However, personal success wasn’t enough for me—I wanted to make a broader impact on the hotel sales industry. In 2020, I launched my own company with a mission to help hotels and their sales teams reach their full potential. After working with numerous hotels, I noticed that sales professionals were repeatedly facing the same challenges:

    • How can I maximise corporate production and conversion rates? 

    • What’s the best sales strategy to use in hotels?

    • How do I find and approach the right accounts?

    • Are my sales techniques outdated?

    The good news is that through extensive experience, I’ve found answers to these questions. I’ve identified the strategies and principles that set outstanding hotel sales apart from the rest.