Hotel Sales Training: Master the Art of Hotel Sales with Our Top-Rated Course
Maximize your hotel’s revenue with our 12-module Hotel Sales Training, tailored to help hotel sales managers close more deals, increase bookings, and outperform 98% of the industry.
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Top Rated by Industry Experts
Hotel Sales Training to Boost Your Sales and Revenue
In the fast-evolving world of hospitality, staying ahead requires more than traditional sales techniques. The Hotel Sales Mastery Course by Highest Season is a 12-module online hotel sales training program designed to transform how hotel sales professionals approach their roles. Whether you’re an experienced manager or just starting, this course will give you the skills, strategies, and confidence to consistently exceed your sales targets.
The hospitality industry has seen rapid changes due to the rise of platforms like Airbnb and the increasing demand for personalized experiences. Our hotel sales training will teach you how to stand out, win more clients, and maximize revenue. Become better than 98% of hotel sales managers and position your hotel as a leader in corporate and leisure sales.
The hospitality sector is more competitive than ever. Factors like the difficulty in finding the right sales talent, shifts in sales tactics and rise of OTAs make it harder for hotel sales teams to meet their targets.
Why Hotel Sales Teams Need Training:
Difficulty Finding the Right Sales Talent: Many hotels hire directly from universities, where new hires often lack practical sales experience. With managers stretched thin and little time for internal training, sales teams are left without the resources they need to level up. This is where a comprehensive hotel sales training program becomes invaluable.
Changes in Sales Tactics: Traditional tactics like sales blitzes no longer yield the same results. Inbound inquiries have decreased, making it more important to know how to connect with key decision-makers like travel managers for corporate, group, and MICE bookings.
Rise of OTAs: Platforms like Booking.com and TravelPerk have taken a large share of the market, reducing direct corporate sales. Hotel sales training helps your team drive corporate sales revenue and reducing dependency on OTAs.
By investing in hotel sales training, your sales team will have the strategies and tools to adapt to these changes and grow your hotel’s corporate revenue.
Why Invest in Hotel Sales Training?
Skills That Set You Apart in the Hospitality Industry
At Highest Season, we believe that hotel sales training doesn’t just teach generic sales skills – it focuses on what works specifically in the hospitality industry. Here are some of the essential skills you’ll develop through our Hotel Sales Mastery Course:
Understanding Customer Needs: Learn to identify and anticipate the needs of your corporate customers, Our training focuses on customer-centric sales techniques, ensuring your team knows how to tailor offerings for different segments.
Effective Communication and Negotiation: Communication is key in sales. We teach advanced techniques for engaging with decision-makers, overcoming objections, and negotiating deals that work for both parties. By the end of the course, you’ll be able to confidently handle high-stakes negotiations and secure corporate contracts that produce consistently.
Maximizing Revenue and Profitability: From upselling to cross-selling, our hotel sales training provides you with proven strategies to maximize your revenue. We focus on building a long-term sales pipeline that continually feeds your hotel with high-value clients.
Building Long-Term Relationships: Retaining clients is just as important as acquiring new ones. Learn the techniques for building strong, lasting relationships that lead to repeat business, corporate referrals, and higher guest loyalty.
The 12-Module Curriculum of the Hotel Sales Mastery Course
The Hotel Sales Mastery Course is designed to provide a deep understanding of modern hotel sales strategies. Here’s a breakdown of the course modules:
Modules 1-4:
Module 1: Introduction –
Overview of how the hotel sales landscape has evolved and why traditional methods are no longer sufficient.
Module 2: The Modern Hotel Salesperson –
What it takes to succeed in today’s market, including the mindset and skills needed to thrive.
Module 3: Essential Skills in Hotel Sales –
An in-depth look at the core skills required, from prospecting to closing.
Module 4: Market Analysis –
How to analyze your local market and develop customer personas that align with your hotel’s offerings.
Modules 5-8:
Module 5: Creating Personas for Your Hotel – Understand your bookers and how to create tailored offers that appeal to different guest segments.
Module 6: The Bookers Journey™ –
A unique approach to understanding the journey potential clients.
Module 7: Leveraging Technology –
How to use AI, LinkedIn, and other tech tools to identify and reach your ideal customers.
Module 8: Writing Emails That Get Results –
Best practices for crafting outreach emails that grab attention and lead to bookings.
Modules 9-12:
Module 9: Asking the Right Questions –
How to ask challenging andinsightful questions that help close the deal.
Module 10: Securing Corporate Contracts – Strategies to ensure your corporate accounts start producing consistently.
Module 11: Up-selling and Cross-Selling – Techniques to increase the value of each booking.
Module 12: The Highest Season Flywheel –
How to build momentum in your sales process that leads to continuous growth and success.
The ROI of Investing in Hotel Sales Training
Our hotel sales training provides a proven return on investment. Hotels that have participated in the Hotel Sales Mastery Course have seen significant improvements in both revenue and booking consistency. Here’s how our training delivers value:
Increased Bookings & Corporate Revenue: Sales teams trained in our program see higher conversion rates, resulting in more room nights sold. with a reported an average ROI of 10x or more.
Improved Customer Satisfaction: By focusing on customer needs, your team will create better guest experiences, leading to repeat business and positive reviews.
Reduced Dependency on OTAs: Hotels that apply our sales strategies successfully reduce their reliance on OTAs, driving more direct bookings and increasing profitability.
Working with the latest strategies, techniques, and tools helps hotel sales managers work smarter, whilst realising stronger results.
Here’s what some of the top hotel professionals have to say about our hotel sales training program:
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![Pascal Lesimanuaja Sales Director Zoku]()
“This hotel sales course offers cutting-edge strategies and innovative techniques that are not only practical but also future-proof. The principles taught have led to immediate improvements in our corporate sales performance. Our sales team now has the knowledge to consistently exceed our revenue and sales goals."
Sjoerd Vendriks - Commercial Director Zoku
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"I can recommend the Highest Season sales course to any hotel sales team. Do want your team to become top-performers at hotel sales? Buy this hotels sales training - you won't regret it!"
Gustav Borg - Senior Revenue Manager - GODO
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"This course is a game-changer! It redefines hotel sales with innovative, guest-focused strategies that deliver unquestionable results. Perfect for anyone in the industry, this course transforms traditional approaches and takes your sales game to new heights. A must for anyone looking to beat the competition!"
Dorottya Farkas - Sales Manager Zoku
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“The hotel sales training and frameworks have been a game-changer for Havens. We’ve not only achieved continuous high occupancy rates but also secured consistent and substantial revenue growth. I can recommend Highest Season's sales course to any hotel looking to elevate their sales performance and achieve long-term success.”
Benjamin Röber-Rathay - Director Business Development - Havens
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Learn More
The Hotel Sales Mastery Course is a 12-module sales training program specifically designed for hotel sales managers who aspire to be the best in the industry, achieve rapid career growth, and consistently exceed their sales targets every month.
For team pricing & other payment methods - please contact us directly.
Access to the course is personal and non-transferable.
✺ Frequently asked questions ✺
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Most hotel sales courses are typically a half-day or full-day training, often focusing on one topic like “How to cold call,” “How to ask questions,” or “The SPIN Selling Method.”
While these can be helpful, they often act as a quick fix rather than providing a comprehensive foundation for long-term success.
The Hotel Sales Mastery Course was created to teach sales managers the best strategies for achieving success in hotel sales. We cover the entire process, from outreach to closing, based on proven principles, modern techniques, and easy-to-use tools.
This hotel sales training is the result of over 20 years of combined commercial experience in hotels, serviced apartments, coworking spaces, consultancies, and SaaS tech companies. It’s designed to ensure that your sales managers, your commercial team, or you yourself will become top performers.
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With a commitment of 10 hours per week, you can complete the course in 8 weeks. We’ll guide you through the program, including providing a suggested schedule to keep you on track.
We’re confident in the effectiveness of this course, which is why we offer a full refund if your team doesn’t achieve a 10X ROI after implementing our strategies.
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The course is designed to be comprehensive and easy to follow. However, we’re always open to feedback and available to answer any questions you might have.
For larger organisations, we offer dedicated packages that can be explored. Feel free to reach out here
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Great to hear! Once you make you purchase the Hotel Sales Mastery Course, you’ll receive a welcome email with login details to our learning management system. The Hotel Sales Mastery Course will be fully accessible for 12 months.
We’re also developing some exciting additions, including a community. Upon certification, you’ll be eligible to join and connect with peers, share insights, and network.
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This course is designed for anyone working in a commercial sales role within the hotel industry who wants to increase their hotel’s corporate sales revenue, become a leader in the industry, and achieve rapid career success.
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This hotel sales training will help you supercharge your learning, career, and hotel revenue.
You’ll master modern sales techniques and principles that will set you apart from 98% of your peers, driving rapid career advancement and consistently exceeding sales targets.
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You can start seeing results in just a few weeks.
The course is designed to be immediately actionable. By following the course structure and completing the assignments, you should notice tangible improvements quickly.
Like any skill, the more you practise and refine your approach, the more your results will compound over time.
The course will guide you step-by-step to ensure you can apply the knowledge you’ve gained right away.
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I’m David, the founder of Highest Season. My journey in hospitality began as a sales representative, driven by a passion to master the art of sales. Over the years, I climbed the ranks to become a Commercial Director, always focused on discovering and applying the most effective sales strategies. I rigorously tested different approaches, keeping what worked and discarding what didn’t. This dedication led my team to win the Best Sales Team award in the industry.
However, personal success wasn’t enough for me—I wanted to make a broader impact on the hotel sales industry. In 2020, I launched my own company with a mission to help hotels and their sales teams reach their full potential. After working with numerous hotels, I noticed that sales professionals were repeatedly facing the same challenges:
How can I maximise corporate production and conversion rates?
What’s the best sales strategy to use in hotels?
How do I find and approach the right accounts?
Are my sales techniques outdated?
The good news is that through extensive experience, I’ve found answers to these questions. I’ve identified the strategies and principles that set outstanding hotel sales apart from the rest.