Resortcore Hotel Merch Is Booming -Full List
Let’s talk hotel merch.
Not the dusty mugs. Not the sad branded pens.
We’re talking silk pajamas, collab swim trunks, varsity jackets, €2,600 handbags and people are buying. Not just to wear, but to belong. Resort-core is exploding, and if you run a hotel and you’re not looking at merch as a revenue stream and brand flex, you’re sleeping on real money.
This isn’t just about retail. This is about turning your guests into hype agents. Walking brand ambassadors. Social proof with a luggage tag.
Here’s what this means and which hotels are doing it best.
What Even Is Resort-Core? (And Why It Matters)
Resort-core is what happens when hotels stop treating merchandise like a throwaway and start acting like real brands.
Forget “quiet luxury” for a second. Resort-core is louder. Playful. It’s statement-driven, not stealth wealth. It’s about signaling that you’ve been somewhere. Somewhere exclusive. Somewhere cool. It’s not about a logo — it’s about a lifestyle.
And guests want in. They want to take that lifestyle home with them.
The smartest hotels are leaning in hard. Real design. Real collaborations. Limited drops. High price tags. Scarcity that sells out in hours. Whether you’re a boutique brand or a legacy icon, merch is becoming a real revenue driver.
If you’re not in the game yet, now’s the time.
The Ongoing List of Resort-Core Hotel Collabs
Grouped by hotel. Sorted from newest drop to oldest. All real. All verified.
H&M x Palm Heights
Palm Heights × H&M Home
Launched: 12 Jun 2025
– Pool towels, raffia totes, shell-print cushions, pool glassware
– $9–$49
– First mass-retail collab for the Grand Cayman upstart
Passalacqua × CDLP
Launched: May 2025
– Pool shirts $280, shorts $160, swim trunks, tees, silk scarf $310
– Shot on-property with Robert Rabensteiner in campaign
Ritz Paris x FRAME resort core
Ritz Paris × FRAME
Latest drop: Apr 2025 (4th collab since 2021)
– 22-piece line: varsity jacket $1,998, cashmere sweater $650, cap $128, blanket $998
– Each drop sells out in under 48 hours
Aman (Cabana Shops / Aman Essentials)
Newest rollout: Amangiri, Feb 2025
– Leather tote $4,700, towelling cap $300, branded beach sets
– “Aman Junkie” loyalty perks for return guests
The Hoxton × House of Sunny
Soft-launch: Feb 2025
– Retro terry polos, racer dress, mini bag with keyring
– Launched in London Southwark with local design focus
Le Bristol Paris × Sporty & Rich collaboration
Le Bristol Paris × Sporty & Rich (Centennial Drop)
Drop: 21 Jan 2025
– Quilted jacket $495, sweats, tees, caps, crest tote
– Sold at La Boutique du Bristol and online
The Standard Bangkok × Jazzy Sport
Drop: Jan 2025
– Graphic tees $50, tote bags
– Targeted at Art Basel audience, lobby exclusive
Ritz-Carlton × Late Checkout
Launched: 1 Oct 2024
– Cream work jacket, rugby top, cap, crewneck and joggers
– $95–$495
– Limited pop-ups to appeal to next-gen luxury travelers
Paradiso Ibiza Art Hotel × Bershka
Drop: Jul 2024
– Mesh tops, swimwear, Miami-palette shorts
– Sold through Bershka EU stores only
Nobu Hotel Ibiza Bay × Love Brand & Co.
Released: Jul 2024
– Swim trunks €120, linen shirt €180, sun hat €85
– 10% of proceeds to IbizaPreservation
Hotel Cala di Volpe × Dolce & Gabbana
Pop-up: Summer 2024
– Costa Smeralda-style caftans, hats, polos, scarves
– Exclusively sold in on-property DG boutique
Hotel du Cap-Eden-Roc × Lacoste
Launched: 23 Apr 2024
– On-court polos, pleated skirts, racquet, hoodies, bucket hat
– Launch event hosted by Venus Williams on-site
Gleneagles Collabs (Scotland)
Latest: Barbour wax jacket (Centenary drop, Jul 2024)
– Pangaia hoodies £135, Marfa Stance parka £1,595
– Sold in Sporting Club boutique
Le Sirenuse × Tombolo
Drop: Apr 2024
– “No Smoking Jacket” $168, cabana shorts $108
– Sold online and in Positano boutiques
YSSO × Eden Rock St Barths
Launch: Holiday 2024
– 5-piece gold-plated jewelry line
– Earrings priced at $608
One&Only Aesthesis (Athens) × Balmain
Debut: Nov 2023
– Exclusive €2,600 “1945 Cabas” handbag for in-house guests
– Full pool lounge styling with Balmain branding
Sporty & Rich × Sunset Tower Hotel (LA)
Drop: May 2023
– Cotton hoodies $156, tees $64, disco shorts $92, pool slides $87
– Color palette inspired by hotel interiors
Beverly Hills Hotel × Stoney Clover Lane
Drop: Jul 2023
– Duffle $288, pouch $88, luggage tag $18
– Sold at gift shop and online
St Regis × Zachary Weiss & Stubbs & Wootton
2nd drop: 2023
– Velvet slippers $550 with cocktail and robe icons
– Sold online and in select boutiques
Rosewood Miramar Beach × Madhappy
Pop-up: Jul 2022
– Fleece capsule collection: hoodies, shorts, tees
– In-store only
El Cosmico × D.S. & Durga
“Sweet Do Nothing” EDP: Jun 2022
– 50ml fragrance $175
– Sold at hotel, Nordstrom, and online
Four Seasons Los Cabos × Caralarga
Launch: 2021
– Fringed dresses, embroidery hats, accessories $55–$300
– Locally crafted and sold at Oasis Spa and e-shop
Mandarin Oriental × Aquazzura
Started: 2021
– Tassel slippers in mint, black, gold
– Complimentary in Signature Suites
Faraway Nantucket × Katherine Jetter
Ring debuted: 2021
– 18k gold Siren signet ring with diamonds, $4,000
– Order via concierge or hotel vault shop
Il Pellicano (ISSIMO)
Tote debut: 2020
– Canvas tote with red Pelican logo, €40
– Ever-present top-seller online and on property
Ace Hotel × Pendleton
First collab: 2006
– Custom plaid blankets $355–$425
– Still sold in lobby shops across properties