Highest Season FAQ

What is Highest Season?

Highest Season is an agency that has helped some of Europe’s leading hotels grow to the top of their comp set by turning commercial teams into true high-performers. With deep, hands-on experience in driving profitability, we know exactly what it takes to build a commercial sales engine that consistently fills rooms, wins corporate contracts, and drives repeat business. The Hotel Sales Mastery course is one of the tools we use—alongside strategic consulting, in-person trainings, and custom playbooks—to help hotel teams dominate their market.

Who can benefit from Highest Season’s services?

General managers, sales managers, and commercial directors in the hospitality industry—especially those managing hotels, apart-hotels, and serviced apartments—can benefit from our proven sales strategies and training programs.

What types of accommodations does Highest Season work with?

We specialize in supporting hotels, apart-hotels, and serviced apartments to optimize their commercial process and boost revenue streams.

What does the Hotel Sales Mastery Course include?

The course provides in-depth sales training, practical techniques to enhance corporate bookings, strategies for effective hotel sales management, and methods to maximize overall hotel revenue.

Do you offer personalized consulting services?

Yes, we provide consulting services tailored to each property’s unique needs, focusing on improving sales performance and revenue growth through customized strategies.

Why is sales training important for hotels?

Strategic sales training helps your hotel team master the entire commercial cycle: from identifying ideal clients to closing high-value corporate deals and nurturing long-term partnerships. By equipping your staff with proven tools, industry-specific techniques, and the confidence to sell proactively, it doesn’t just improve conversions—it builds a revenue engine that runs year-round. That’s how we turn underperforming sales teams into top producers.

Can Highest Season help improve existing commercial teams?

Absolutely. Our courses and consulting services are designed to upskill existing sales teams, enhance their efficiency, and provide them with the latest industry best practices in order to grow hotel revenues.

How long does the Hotel Sales Mastery Course take?

The duration varies depending on the chosen program format but typically takes 8 weeks part time, offering flexible options to meet different learning needs.

Is Highest Season suitable for small or independent hotels?

Yes, our strategies are scalable and designed to benefit hotels of all sizes, including small independent properties looking to grow their corporate bookings and revenues.

How can I enroll in the Hotel Sales Mastery Course?

Interested individuals or hotels can contact Highest Season directly to get detailed information on enrollment, course schedules, and pricing.

What results can I expect from using Highest Season’s services?

Clients typically see increased corporate bookings, improved sales team performance, enhanced sales team motivation, and overall growth in hotel profitability.

Does Highest Season offer ongoing support after training?

Yes, we provide ongoing consulting and support to ensure that the implementation of sales techniques continues to deliver positive outcomes over time.

How does Highest Season stay current with hospitality sales trends?

Our team continuously researches market trends, corporate booking behaviors, and emerging sales technologies to keep our courses and consulting services up to date.

Are your sales strategies applicable globally?

Yes, while tailored to various regional markets, our core sales methodologies are designed to be effective for hotels worldwide.

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