The Secret to Winning Corporate Clients
So, you’re looking to close more corporate contracts for your hotel and wonder what’s the most effective strategy?
Top of the list is undoubtedly direct outreach to prospective clients, but a close second? Ensuring that potential corporates can discover and contact your hotel easily.
You might wonder, “Is that even likely to happen?” The short answer? Absolutely. But here’s the kicker—you need a dedicated webpage.
Why? SEO - You want to make sure that when travel managers and office planners search Google searching for the perfect business hotel or event space, your property pops up as the go-to option.
Are you skeptical about whether these corporate decision-makers are actively searching online for corporate hotel rates? Let’s put that doubt to rest. Data from Google Search volumes reveal a high and consistent interest in finding hotels that offer corporate rates to businesses. Check out the chart below to see just how consistently strong the search intent is for what you offer
Examples of 16 Stellar Hotel Sales Pages
Now that we’ve established the why, you might want some ideas to create your own landing page! Here’s a list of 16 hotel websites that have nailed their corporate sales pages:
Building the Ultimate Hotel Sales Landing Page
Now that you’ve seen what others have done, let’s break down the what exactly needs to be on your sales landing page to pull in those corporate deals:
1. Corporate Contract Benefits:
What’s in it for them? Discounts, perks, upgrades, loyalty points—highlight what you offer that makes signing a contract with your hotel irresistible.
Scandic has a simple but strong corporate offer
2. Business Traveler Appeal:
Why is your hotel a prime spot for business travelers? Whether it’s coworking spaces, fast-lane check-ins, or special networking events, make sure these features are front and center.
BobW clearly shows why company should work with them
3. Prime Properties and Locations:
Location, location, location! For businesses, the geographical setting of your hotel can be a deal-maker. Showcase the cities and locales where your properties sit.
Numa is definitely allowed to brag about their city coverage
4. Clear Call-to-Action:
Don’t bury the lead. Ensure your page has an unmistakable, easy-to-find ‘Contact Us’ button. The lower the barrier for potential clients to reach out, the better.
Expert Moves to Stand Out
5. Benefits for the Travel Booker:
Take it up a notch with perks tailored for the person making the bookings. Think lightning-fast response times, personalized booking codes, and flexible cancellation policies. Remember, one dedicated contact can make a world of difference.
6. Showcase Your Clients:
Many hotels shy away from listing their corporate partners. Big mistake. Displaying logos or testimonials from companies already on board is powerful proof of your credibility and service quality.
Yays is not afraid to show the clients they work with.
Summary
By crafting a landing page that not only meets but exceeds the expectations of corporate bookers, you’re positioning your hotel as the top choice for business travel. Remember, it’s not just about selling a room—it’s about selling an experience and a partnership that feels as comfy as your hotel beds.
Looking to Elevate Your Hotel's Commercial Game Even Higher?
Want more corporate revenue, increased b2b bookings, and top-performing sales team? At Highest Season, we’re the experts you need to make your hotel or extended stay property a commercial sales success. Reach out and let's get started on maximizing your revenues.